ICanServe Foundation

Ladybag joins the cause with ICanServe Foundation

2011-10-28T06:55:00.000-07:00

Early breast cancer detection just got a boost.

Ladybag celebrates its first anniversary by supporting breast cancer awareness programs run by ICanServe Foundation, thus joining the cause of women at risk for or living with breast cancer.

With a minimum purchase of P1,000 from October 24 to December 31, 2011, Ladybag will donate P100 in behalf of its customers to ICanServe Foundation. Ladybag is located in Ayala Center Cebu, at the Cebu Business Park, Cebu City. Consigned brands are not included in the undertaking.

Ladybag is part of the Primer Group of Companies, a consortium mainly engaged in the retail and distribution of the world’s top consumer brands and products. Aside from Ladybag, the Primer Group‘s other stores are Bratpack, Res|Toe|Run, R.O.X. and The Travel Club

The agreement was signed on October 21, 2011 by ICanServe founding president Kara Alikpala (seated left) and Primer Group area manager Edgar M. Rabino in the Ladybag store in Ayala Center Cebu. It was made possible by the efforts of ICanServe Foundation-Cebu Chapter, led by Mary Anne Alcordo-Solomon (standing rightmost).

ICanServe, Swatch collaborate

2011-10-13T07:15:00.000-07:00

ICanServe Foundation and Swatch collaborate this October to raise breast cancer awareness with the ICanServe Philippines watch by Swatch.

Available from October 14 until supplies last, the ICanServe watch features a pink Swatch skin with black plastic strap. A portion of sales will go to ICanServe programs that favor women at risk for or living with breast cancer.

ICanServe advocates early breast cancer detection through screening programs that train community health workers in clinical breast examination. It embarks on high impact information campaigns to spread hope and dispel fear.

The ICanServe watch by Swatch retails at P5,000 each. Available in all Swatch outlets in Manila (from October 14), Cebu (from October 15) and Davao (from October 17), it will also be carried at the ICanServe weekend space in Power Plant Mall, Rockwell Center Makati all Fridays, Saturdays and Sundays of October.

Cebu landmarks go pink

2011-10-12T16:17:00.000-07:00

The Provincial Capitol Building of Cebu and the Fuente Osmena fountain, both in Cebu City, are lighted pink this October, in a bid to raise awareness about breast cancer.

ICanServe Foundation-Cebu Chapter gives special credit to Cebu Governor Gwen Garcia, Cebu Provincial Engineer Eule Pelayre, Cebu City Mayor Mike Rama and Cebu City Protocol Officer Cinbeth Arellano for granting the foundation's request for pink landmarks, the first in the Philippines to follow so-called "pinked" landmarks around the globe.

"Other landmarks that were 'pinked' in line with breast cancer awareness month (October) are the White House in the US, the Sydney Opera House in Australia, and the Taj Mahal in India," said ICanServe Cebu Chapter head Mary Anne Solomon, who is also the 2011 Bessie Legarda Memorial Foundation Awardee.

The Bessie Legarda Memorial Foundation, headed by Sen. Loren Legarda, recognizes women who habe made significant contributions to help the breast cancer community in the Philippines, as well as raise awareness for the cause of early breast cancer detection.

ICanServe weekends at Power Plant Mall (More than Just a Selling Event)

2011-10-04T05:10:00.001-07:00

ICanServe Foundation brings plenty of hope and compassion, along with its distinctive collection of gift items to Power Plant Mall in Rockwell Center all weekends of October 2011.

Every Friday, Saturday and Sunday this month, visit ICanServe Foundation at P1 of Power Plant Mall (across Rustan’s Fresh) and support its cause of providing hope and help to women at risk for and living with breast cancer.

More than just a selling event to raise funds for its early breast cancer detection advocacy, ICanServe provides an opportunity for volunteers, primarily breast cancer survivors, to listen to the needs of women and families afraid of or coping with cancer. Volunteers share stories and give referrals, as well as offer collaboration with those looking for advocacies to support.

Reach out. Find gifts that give back at the ICanServe space in Power Plant Mall, and meet early detection advocates living with or after breast cancer.

Take a peek at the ICanServe 2011 gift collection at:http://icanserve.multiply.com/photos/album/13/2011_ICanServe_gift_collection

ICanServe Foundation thanks Rockwell Land Corporation and Power Plant Mall for supporting its advocacy in favor of women at risk for and living with breast cancer.

Ornament packaged with ICanServe holiday donation card

2011-09-28T06:50:00.000-07:00

Christmas is a time of good cheer, thanksgiving – and also of hope.

Give your loved ones the ICanServe holiday donation card and you gift a family with their cherished mother, daughter, sister or friend this holiday season.

Exclusively designed for ICanServe, donation card sales will go to programs that provide hope and help for women at risk for or living with breast cancer. ICanServe promotes early detection through information campaigns and screening programs. Inside the card is a notification that you, by giving an ICanServe card, have made a donation in your loved one's name. As a bonus, this year’s card comes with an ornament that is perfect for your Christmas tree.

For a minimum donation of P200 per card, you will give someone the ultimate gift of life. If you place an order of 15 cards before October 15, ICanServe will print your name or company’s name at no additional cost. The card measures 6.5” X 9”.

For orders, call Irish at 636.5578 or email gifts@icanservefoundation.org.

CARD WORDING:

After all the gifts and revelry

all the carols and the gifts

May you find the joy and peace

that this wondrous season brings

INSIDE TEXT:

In celebration of life, warmth and kindness, a donation has been made in your name to ICanServe Foundation. Your contribution will help subsidize treatment for cancer patients and allow ICanServe to continue its advocacy in favor of women at risk for or living with breast cancer.

Thank you for your generosity.

Last match for ICanServe Futbol Invitational on Saturday, September 24

2011-09-22T13:55:00.001-07:00

Catch the last match of the three-team ICanServe Invitational Football Tourney at 3 p.m. on Saturday, September 24, Rizal Memorial Stadium.

Kaya Futbol Club matches up against the Philippine Azkals, which won 3-2 over Global Futbol Club on Wednesday, September 21. Global FC came out on top 1-nil vs Kaya FC at the opening game on Monday, September 19.

At the opening ceremonies, ICanServe Foundation member and volunteer Maritoni Fernandez thanked the three teams for making the event possible. Proceeds of the tournament benefit the ICanServe Foundation, a non profit organization that promotes early breast cancer detection through community-based screening and high-impact information campaigns. “Thank you…for believing in ICanServe, for supporting our advocacy for early breast cancer detection, and for helping us give hope and help to women at risk for or living with breast cancer,” she said.

Fernandez also spoke of the similarities between athletes and breast cancer survivors: “First, we are dedicated and committed. Like the soccer players who commit to daily practice and dedicate themselves to continuous improvement, breast cancer patients must commit to fight for their lives and dedicate every waking minute to listening to the will of Father God so they can discern and weather the treatment path they are meant to take.

“Second, we want to keep our dignity. Like athletes who play fairly and accept winning and losing with grace, breast cancer patients fight to the best of their abilities and accept treatment outcomes, whether good or bad, with dignity and grace.

“Finally, we are united. Like our Futbol players here who play as a team to win a match, breast cancer patients look to one another for strength and find that together, we are not only stronger and more hopeful about the future, but also happier and healthier and more trusting in the faithfulness of our God.”

Fernandez joined Kaya FC and Global FC for the ceremonial kick to begin the tourney.

Buy your tickets at LBC outlets and Mizuno Alabang Town Center, Trinoma, Mall of Asia, High Street and Megamall. Ticket prices: P50 for fight and left bleachers; P75 for middle bleachers; P150 for upper grandstand; P300 for lower grandstand.

For inquiries, call the ICanServe Foundation, +632 636 5578.

Kick breast cancer goodbye at the ICanServe Invitational

2011-09-14T17:16:00.000-07:00

Kick breast cancer goodbye at the ICanServe Invitational, a charity football tournament featuring the Philippine Azkals and top United Football League clubs Global Futbol Club and Kaya Futbol Club.

Slated on September 19 to 24 at the Rizal Memorial Stadium, the tournament is a single round format with Azkals like Aty Borromeo Anton del Rosario Jason Sabio Nate Burkey of Kaya and Misagh Bahadoran of Global playing for their respective clubs when they face the national team.

Proceeds of the tournament will benefit the ICanServe Foundation, a non profit organization that promotes early breast cancer detection through community-based screening and high-impact information campaigns.

Match sked: KayaFC vs GlobalFC on Monday (September 19); GlobalFC vs Azkals on Wednesday (September 21); Azkals vs KayaFC on Saturday (September 24).

All matches will have 3 p.m. kickoff times and will be aired at 5 p.m. on the same day on AKTV Channel 13, the sports channel of TV5.

Davao City welcomes Silver Linings 2011 participants

2011-09-01T18:10:00.000-07:00

Davao City Mayor Sara Duterte will open “Silver Linings,” the educational forum and homecoming for breast cancer survivors, and the people who care about them. Staged by ICanServe Foundation and co-presented by Evolife, Silver Linings will be held on September 17, 2011, Saturday, from 8 a.m. to 5:30 p.m. at the Grand Regal Hotel in Davao City.

Held every three years around the country, Silver Linings is the only national forum of its kind that empowers cancer survivors, their family and friends, the medical community, and the general public with information on breast cancer, as well as a circle of support.

ICanServe celebrity volunteers will moderate the breakout sessions. Karen Davila, Maritoni Fernandez, Bibeth Orteza, Melissa De Leon, Patty Betita, and Twink Macaraig have confirmed their participation. Davao City Mayor Sara Duterte and Dawn Zulueta, supporter of ICanServe’s barangay-based breast cancer screening program, grace the opening ceremonies.

Musical numbers bring the event to a crescendo with Bituin Escalante, Chad Borja and the Sinagtala Dance Company.

Silver Linings is made possible by Evolife, the Philippine Daily Inquirer, Astra Zeneca, C-Network, Innovitelle, Pagcor, GSIS, Tourism Infrastructure and Enterprise Zone Authority, Blugre Coffee and Ristorante Spirale.

The forum offers a wide range of topics like Breast Cancer 101, Managing the Side Effects of Cancer Treatment, Exercise and Eating Right, Role of Family and Friends, Looking Good During Cancer, Breast Cancer in the Young, Keeping Healthy When in Remission, and many more.

Registration fee is P100 to include all meals and access to a free breast clinic. First come, first serve. Get registration forms from Davao City at the Grand Regal Hotel front desk, Spirale at the Damosa Business Center in Lanang, Buona Terra Deli and Creperie at F. Torres, Blugre Coffee at Landco, SM City and MTS. Forms are also available at General Santos City through Blugre Coffee at Robinsons and Pacquiao Building Osmena.

Silver Linings is in cooperation with Davao partners: Smiles, Living Hope, Amuma, the Davao Associations for Cancer Awareness Inc. and the Department of Surgery of Davao Doctors Hospital.

For inquiries: +632 636 5578 (Manila), +6382 221 4667 (Davao) or write silverlinings@icanservefoundation.org

Register online: Silver Linings is on September 17

2011-07-31T23:56:00.000-07:00

Silver Linings, every breast cancer survivor’s favorite event, is back.

Silver Linings will be held on September 17 at the Grand Regal Hotel, Davao City, from 8 a.m. to 5:30 p.m. It is a national breast cancer forum and homecoming for breast cancer survivors.

It’s a mix of talks, interactive activities, song and dance. It features core issues on breast cancer (e.g., breast cancer 101, when cancer comes back, etc.) and soft issues as well (e.g., how spouses cope, juicing, music for healing, etc.).

It’s open to everybody. It’s an event like no other. You will meet so many survivors, their friends and family, and embrace them as though they’ve been your friends all your life.

Silver Linings is home to hope.

Silver Linings
September 17,2011 (Saturday)
8 a.m. to 5 p.m.
Grand Regal Hotel, Davao City

Registration fee is P100 per person. Everyone who will attend must register, survivor and kin, doctor and friend, student and volunteer.

Co-presented by:

EVOLIFE

and

Philippine Daily Inquirer

Supported by:

AstraZeneca

C Network

Innovitelle Incorporated (makers of Myra 300-E and Myra E 400 iu)

Pagcor

GSIS

Tourism Infrastructure and Enterprise Zone Authority

BLUGRE Coffee

Ristorante Spirale

Go to Silver Lining 2005 and Silver Linings 2008 to download transcripts from its earlier runs in Manila and in Cebu City, respectively.

7th High pledges July 27 to ICanServe

2011-07-18T21:54:00.000-07:00

Seventh High, arts and entertainment club in Bonifacio Global City, is giving ICanServe Foundation the full proceeds of its cover charge (P500/ person) on July 27. The club is also promoting ICanServe's advocacy and looking for other stories of hope and courage via its social networking sites.

Come and raise awareness on July 27, 9 p.m. at Seventh High, 7th Avenue cor. Lane P, Bonifacio High Street, Bonifacio Global City, Taguig.

Invite your friends and have good, clean fun, while helping ICanServe Foundation help breast cancer patients navigate their way toward recovery.

Mayie Delgado art exhibit in Tower Club until July 21

2011-07-17T20:30:00.001-07:00

The country's foremost abstract impressionist artist Mayie Delgado on July 15 launched his latest exhibit of abstract fine art photography, Unchartered Universe, in the Tower Club.

The Tower Club at Philamlife Tower, 8767 Paseo de Roxas in Makati City made ICanServe Foundation a beneficiary of Mr. Delgado's exhibit.

A soiree of awe-inspiring images, Unchartered Universe showcases 34 of the internationally-lauded artist's works from his Gallery’s chamber of limited editions--some never before seen. The week-long exhibit is consists of eight different series of works, each depicting a facet of an emblematic abstract universe. The photographic images, presented on canvas and of dimensions of over two and three feet on average, are purposely shown in such scale in the hopes that the viewer extracts from the image the experience of being transferred to an otherworldly place. “The size of the art allows the viewer to dive in and be immersed in his own interpretative journey of the works on canvas,” said Mr. Delgado.

Mr. Delgado has been taking photographs since the age of 14, traveling the world over to memorialize fleeting moments in time. He held his first exhibit in 2005, and word soon caught on about the renaissance abstract artist. In 2007, he released his first photography book, Poetic Images. The 100 photographs in his book were divided into eight categories: wood, rocks, flora, reflections, jewelry, deco, sand, and sea. The book was edited by Alfred Yuson and each chapter contained prose and poetry interpretations from the country’s finest writers including Dr. Edith Tiempo, Dr. Ricardo de Ungria, Dr. Marjorie Evasco, Dr. Cirilo F. Bautista, Dr. Ophelia Alcantara-Dimalanta, Lourd Ernest De Veyra, Dr. Gemino Abad and Cid Reyes.

Mr. Delgado held several exhibits since 2005, culminating in the opening of the Mayie Fine Art Photography Gallery in March, 2011. Due to the demand for his works, there are talks of exhibits in New York and Beverly Hills in 2012.

The exhibit is sponsored by Philippine National Bank, Silver Secrets and Samsung. A portion of proceeds will be donated to ICanServe Foundation.

For information, call Tower Club at +632 885 7085 or Mayie Fine Art Photography Gallery at +632 720 5839. Better yet, visit Tower Club to view Mr. Delgado's works on display.

SuperSale Bazaar on July 15-17 in Rockwell Tent

2011-07-14T17:29:00.000-07:00

ICanServe Foundation, Inc. thanks SuperSale Bazaar for again making its advocacy the beneficiary for its latest run in Rockwell Tent on July 15-17, 10 a.m. to 9 p.m.

Over 100 of the fashion industry’s best apparel labels and brand names converge at the SuperSale Bazaar to give shoppers one chic feast for the eyes and the wallet. Up to 90% off on selected items.

Watch out for Moonshine, Glitterati, Tonic, Rain, Androgyny, Celline, Hyphen, V&M Naturals, Simply Felice, Sole Sister, Red Saree, Goods of Desire, Faith&Fashion, and many more quality makers of clothes, shoes and accessories.

Get 1 eco-friendly shopping bag and a chance to win prizes every 30 minutes.

Contact SuperSale Bazaar at supersalebazaar@yahoo.com or 0917 801 3558.

Official Sponsors:
Burgoo
Deal Dozen
Fitness First
Picture Perfect
Xend

Media Partners:
Sense and Style Magazine
Garage Magazine
Southern Living
Manila Bulletin
Circuit Mag
Magic 89.9

Beneficiary:
ICanServe Foundation, Inc.

Mass Schedule in Rockwell Power Plant Mall:

Friday – 5:30 p.m.

Saturday – 5:30 p.m., 7 p.m. (anticipated Sunday mass)

Sunday – 9:30 a.m., 11 a.m., 3:30 p.m., 4:45 p.m., 6 p.m., 7:15 p.m.

ICanStillTri for ICanServe

2011-06-09T18:16:00.001-07:00

Tri-athlete Javy Olives pursues his quest to raise funds for ICanServe Foundation by joining Ironman Korea to be held in Jeju Island, Korea on July 3.

Olives had originally signed up for Ironman China 2011, which was set for May 29 but was called off a few weeks before the event.

Olives will swim, bike and run for the benefit of ICanServe Foundation, a Philippines-based breast cancer patient advocacy group. Olives’s sister, Crisann Olives Celdran, was diagnosed with breast cancer in 1999 and co-founded ICanServe along with journalist Kara Magsanoc-Alikpala and two others.

ICanServe promotes early breast cancer detection through community-based screening programs and high impact multimedia campaigns.

Ironman events consist of a 2.4 mile swim, a 112-mile bike and a 26.2 mile marathon run.

Provide hope and help to women living with breast cancer.

Deposit to:
Account name: ICanServe Foundation, Inc.
Banco De Oro Acct No: 1700162924
Fax/email validated deposit slip to +632 636 5578 / info@icanservefoundation.org
You will receive an official receipt.

Visit www.icanservefoundation.org to read Olives's letters and download a pledge form.

ICanTri for ICanServe

2011-05-03T19:36:00.000-07:00

Tri-athlete Javy Olives joins Ironman China 2011, a 226-kilometer event, on May 29, for the benefit of ICanServe Foundation, a Philippines-based breast cancer patient advocacy group. Olives’s sister, Crisann Olives Celdran, was diagnosed with breast cancer in 1999 and co-founded ICanServe along with journalist Kara Magsanoc-Alikpala and two others.

ICanServe promotes early breast cancer detection through community-based screening programs and high impact multimedia campaigns.

Olives will swim 4 kilometers, bike 180 kilometers and run 42.2 kilometers to complete the Ironman China 2011 in Jixian, Tianjin Province, China.

Provide hope and help to women living with breast cancer. Deposit to:

Account name: ICanServe Foundation, Inc.

Banco De Oro Acct No: 1700162924

Fax/email validated deposit slip to +632 636 5578 begin_of_the_skype_highlighting +632 636 5578 end_of_the_skype_highlighting / info@icanservefoundation.org

You will receive an official receipt.

Visit www.icanservefoundation.org to read the letter of Olives and to download the pledge form.

ICanServe thanks all supporters of New Balance Raising Hope

2011-04-13T00:36:00.000-07:00

ICanServe Foundation thanks all runners and supporters of New Balance Raising Hope, a multi-category run held on April 9, 2011 in Dasmarinas Village, Makati City.

Despite the light rain, it was a fun-filled morning and all beneficiaries felt the sincere love and support from the participants.

Congratulations to all finishers and of course, to the fastest runners.

Expand the latest news on www.icanservefoundation.org to download race results.

Register now (until March 31) for New Balance Raising Hope on April 9

2011-03-03T17:48:00.000-08:00

On April 9, 2011, run to raise hope for cancer patients and cancer awareness in Dasmarinas Village, Makati City.

New Balance has again chosen ICanServe Foundation among its beneficiaries for the New Balance Raising Hope run. Co-beneficiaries of ICanServe Foundation are The Carewell Community (The Cancer Resource and Wellness Community) and NGF (Natasha Goulbourn Foundation).

Register until March 31 for the 3k-fun run (P400), the 5k-run (P600) and the 10k-run (P600). Runners for 5k and 10k will receive singlets (unisex, free size).

To help ICanServe Foundation, please register with Daphne Ramos in Ortigas Center (landline 636 5578 or mobile 0916 445 8580).

To help The Carewell Community, contact Jane Beate in Makati (landline 815 1294); and to help NGF, contact Margie Laciste in Makati (landline 897 2217).

Claim stub given upon registration must be used to claim the singlets (for 5k and 10k only), which will be available beginning March 25 from the same organization/foundation with which you registered.

To view race routes, click photos on http://icanserve.multiply.com/journal/item/17/Register_now_until_March_31_for_New_Balance_Raising_Hope_on_April_9

Super Sale Bazaar at The Grove November 19 to 21

2010-11-16T18:01:00.000-08:00

IT'S CHRISTMAS BONUS TIME!!!!!!!!!

Enjoy holiday shopping at the Grove and get 1 free eco-friendly bag, PicturePerfect Souvenirs and get the chance to win from the raffle draw every 30 minutes!! :)

Everything will be discounted from toys and clothes to high end designer items and fine jewelry.
There's something to fit EVERY BUDGET!!

Credit cards will be accepted throughout the bazaar, best of all you can *PAYLITE 0% interest!!!*

Chill to the beats of DJ Way Yao on Friday and Saturday evening as you sip on some cocktails, relax and shop

Shop for a cause as proceeds of ticket sales go to the ICanServe Foundation.

With over 100 brands to choose from you're sure to find the great deals/gifts you're looking for.

**************all citibank rustan's and citibank platinum cardholders get in
for FREE**************

SEE YOU AT THE SUPER SALE BAZAAR!!

for more details visit the facebook event:
http://www.facebook.com/event.php?eid=159931180704971

Check out ICanServe booth at the Power Plant Mall on October weekends

2010-10-12T07:01:00.000-07:00

October is Breast Cancer Awareness Month. Visit the ICanServe Foundation booth at P1 of Power Plant Mall on October 15-17; 22-24; 29-31. Have your pick of awareness bands, charm bracelets, Rapt 360 headwear, tote bags, hotfoil t-shirts, hooded jackets. Also available are men's and kid's t-shirts and DVDs on breast self-examination.

Early detection is the best protection against death from breast cancer. Your donation raises awareness and supports breast cancer patients in treatment.

Skechers Shape-ups make a difference

2010-10-12T06:51:00.000-07:00

No time for the gym? Shape up while you walk. Shape-ups from the Skechers Fitness Group is designed to promote weight loss, tone muscles and improve posture--while you walk.

Buy a pair of Shape-ups from October 1, 2010 to January 31, 2011 and the equivalent of US$10 per purchase will be donated to ICanServe Foundation, an advocacy group promoting early breast cancer detection.

Available for P4,750 at all Skechers stores (TriNoma, Market! Market!, Glorietta 5, Festival Supermall, Marquee Mall, and Ayala Center Cebu), as well as in Skechers selling areas in leading department stores, as follows:
SM BACOOR, SM BAGUIO, SM BATANGAS, SM CITY MANILA, SM CLARK, SM CUBAO, SM DASMARIÑAS, SM FAIRVIEW, SM LIPA, SM LUCENA, SM MAKATI, SM MALL OF ASIA, SM MARILAO, SM MEGAMALL, SM NAGA, SM NORTH EDSA, SM PAMPANGA, SM SAN LAZARO, SM STA MESA, SM STA.ROSA, SM SOUTHMALL, SM TARLAC, SM CEBU, SM ILOILO MSI, SM BACOLOD, SM DAVAO,SM CAGAYAN DE ORO; RDS ERMITA, RDS FESTIVAL MALL, RDS GALLERIA, RDS LAOAG, RDS CABANATUAN; LANDMARK, STA LUCIA EAST, RUSTAN'S ALABANG, GAISANO AYALA, CMC NORTHMALL, PS GREENHILLS, PS TRINOMA, TOBY'S MALL OF ASIA, OV ERMITA, FUSION PAMPANGA, FUSION DAVAO; SKECHERS ANGELES, SKECHERS ERMITA.

Tee-Off for Life (Open Golf Tourney) on Oct. 23, 2010

2010-09-19T06:20:00.000-07:00

The PTA Golf Club, Inc. has organized Tee-Off for Life for the benefit of ICanServe Foundation, set for October 23, 2010 at Club Intramuros Golf Course (Bonifacio Drive, Port Area, Manila). Tee off at 7 a.m. to 11 a.m. Fee of P2,000 covers green and caddy fees, giveaways, raffle and dinner.

For inquiries, please call 525 3769 (Vic Costes, Roger Labayo), 523 2325 (Dollie Tabañag), 527 6613 (Joy Amacio).

ICanServe, PDRC facilitate screening of deaf women

2010-09-08T17:11:00.000-07:00

ICanServe Foundation partnered with the Philippine Deaf Resource Center (PDRC) to facilitate breast cancer screening of deaf women.

Conducted on March 27 in celebration of 2010 Women’s Month and Month of Women with Disabilities, Dr. Liza Martinez, ICanServe member and PDRC director, initiated the breast cancer forum and screening in coordination with ICanServe executive director Lanie Eusebio and Ating Dibdibin program manager Lynne Catuncan.

Ating Dibdibin is ICanServe’s flagship community-based breast screening program. It piloted in Marikina in 2008 and is scheduled for launch in two other cities in the next 12 months.

In her welcome remarks, Martinez noted that the activity was the first of its kind. Eusebio explained the mission of ICanserve Foundation, after which resource person Dr. Ethyl Cayetano gave a lecture on breast cancer basics.

Martinez and Eusebio shared their experiences as breast cancer survivors while Diana Banas, a deaf woman, described her experience of going through screening after finding suspicious symptoms.

The Ating Dibdibin breast self-examination (BSE) video voiced by Lea Salonga was shown followed by an open forum.

Martinez, together with PDRC volunteers Dr. Therese Bustos, Ahnjee Capanang, Jerly Ann Villanueva, Tess Buenaventura, and Charmagne Gaspar, facilitated communication during the program through sign language interpreting. Signs relating to breast cancer were used based on an ongoing translation project by the PDRC.

The afternoon program was at the Trinity Lutheran Church on EDSA thru the kindness of Pastor Ruben and Mrs. Liwanag Caldito. Screening was done in an adjacent building within the church compound.

A breast cancer survey for deaf women was also administered to the participants.

A total of 41 (32 deaf and 9 hearing) women were screened. Five deaf women were referred for ultrasound. They were eventually tested at the Good Shepherd Diagnostic Center through the facilitation of the Marikina City Hall and Ating Dibdibin. Findings were all negative for the deaf women, although BSE and regular monitoring were recommended.

SuperSale in Rockwell Tent on July 31-Aug. 1 (for the benefit of ICanServe)

2010-07-26T16:00:00.000-07:00

Enjoy shopping at the rockwell tent
and get 1 free eco-friendly shopping bag,

picture perfect souvenirs

and get the chance to win exciting prizes every 30 minutes!!

Jaw dropping prices for one weekend only.

Credit cards WILL be accepted throughout the entire bazaar

DEFINITELY SOMETHING NOT TO MISS OUT ON

THERE WILL BE 3pm SUNDAY MASS (on August 1) AT THE SIDE OF THE BAZAAR

...
(proceeds of entrance will go to the i can serve foundation that supports breast cancer patients)

Shop for a cause!

see you there!!! :D

*you may also purchase preselling tickets at a discounted price and even avail of the buy 4 get 1 promo at the Moonshine boutique until July 29 2010:)

**if you are an eastwest bank credit card holder you get in for FREE!!**

for inquiries email supersalebazaar@yahoo.com
or contact us at any of the following numbers:
Audrey 0917-500-2837/ 0922-818-0423 / (02)577-0805
Celline 0917-620-0790 / 0922-874-7097/ (02)215-6437
Kato 0917-582-5286 / 0922-494-6537 / (02)964-0105

Pinoy in Action run on March 13, 2010

2010-03-08T14:40:00.001-08:00

Everyone's invited to participate at the P.I.A. run or the Pinoy in Action run on March 13, Saturday 6am to 9am at the Mall Of Asia. Registration begins at 5am. This is the biggest and only all-women run in the country. On its 5th year, this is a commemoration of Women's Month organized by Sen Pia Cayetano. ICanServe Foundation is one of the beneficiaries and will have a booth at the event.

SuperSale Bazaar on Jan. 16-17, Rockwell Tent, 10am-9pm to benefit ICanServe

2010-01-14T16:41:00.000-08:00

It's time to put aside those of-the-moment New Year's resolutions to not spend your first salary for 2010. We from the SuperSale team think that it would be inevitable for you to stay away from this event as we bring you the third installment of the much-awaited SuperSale Bazaar. This year, SuperSale 'End of Season Sale' moves to a LARGER venue, with MORE labels and BIGGER brand names in the fashion industry. So fear not because when it comes to Sale and shopping bonanzas this fête is definitely hard to pass up.

As our fashion icons and coveted couturiers have predicted, this 2010 is the year of excess. So start the decade right and spruce up your closets and bring your blazing guns and your plastic cards at the Rockwell Tent this coming January 16-17 (Saturday-Sunday) coz there's going to be a war and we guarantee you that It's going to be Huge. After all, we think that there's only one resolution that you should stick to and that's being gaga ooh la la chic.

Watch out for Moonshine, BeCe Manila, Ben Sherman, Mini Cooper, Charina Sarte, Elizabeth Campos, Bianca Lee, Cosmopolitan, Glitterati, Trunk Show, Renegade Folk, Eight One, Apartment 8, Tonic, Sarita, Bags in the City, Cuteture, and many more.

* WE ARE GOING PINK! The SuperSale bazaar is for the benefit of the ICANSERVE Foundation. We are also promoting a plastic free environment so for every ticket we are giving away a FREE pink fabric bag worth 600php. Shop away!

To know more about the SuperSale Bazaar and what some people have to say visit:

SuperSale Facebook group:
http://www.facebook.com/home.php?#/group.php?gid=219615721248&ref=ts

Click the City:
http://www.clickthecity.com/events/details.php?id=6799

StyleBible.ph:
http://www.stylebible.ph/article.php?id=1010

Circuit Mag:
http://www.circuitmag.net/

Farewell, Alice O.

2010-01-11T16:21:00.001-08:00

ICanServe Foundation joins the Orleans family in celebrating the life of our beloved executive director, Alice Orleans, who went home to Heaven this morning, the 12th of January, 2010.

Alice O.'s life of love and service to God and fellowmen remains to be an inspiration to countless breast and other cancer survivors whose lives she touched.

Members of ICanServe Foundation and beneficiaries of Ating Dibdibin hold her dearly in our hearts and cherish her for all time.

About the New Balance Power Run on November 29 (from Kara)

2009-11-26T15:26:00.000-08:00

Hi Sistahs,

Rain or shine, the New Balance Power Run is pushing through this Sunday.

Am not good with directions but the best way to describe the event venue is that it is near the NBC tent.

You don't have to run or walk. Visit us at the booth to shop or chat. We will have a few cold drinks in our tent. Yes snack donations are welcomed especially for the volunteers led by Marge, Crisann, and Nikoy who will be there at 4am!!!

Since most of you (ICanServe friends and recruits) will be joining the 3K walk, don't forget that starts at 6:30am sharp. No More on site registration. The route at the Fort begins somewhere near Honda along 28th Street and then you do a U-turn. This route is separate from the routes for the 5K, 10k and 21k serious runners. Those guys begin at 5:30am, 5:45am and 6:00 am respectively.

Lots of goodies, free chocolates, free bananas, New Balance merchandise to be sold at 25% off --they will also be giving away coupons that give you 30% off in their stores in the mall. The Jollibee and Pink Sponge Bob mascots will grace the event.

There will be inflatables for kids and other food booths.

The program/awarding begins at 8am.

If any of you want to volunteer to cheer on the runners, please let Marge or Nikoy know. They are looking for cheerleader types to encourage the runners and make sure they're on the right route.

For the serious runners, apologies to those who ran out of registration forms for the run. New Balance, however, has made sufficient arrangements in terms of water requirements and security for those registered. Already at 6,800 plus registrants, it's one of the biggest runs---again our thanks to New Balance for counting ICanServe among this year's beneficiaries.

Thanks! God Bless!

Kara

P.S. Free parking available near Go Donuts and Fitness First. Avoid 28th street as this will be closed since it's part of the 10k and 21k route.

Tempur sale for ICanServe Foundation - Oct. 23-25, 2009 only

2009-10-21T22:39:00.000-07:00

From ICanServe Foundation executive director Alice Orleans:

There will be a 3-day sale of Tempur products in 3 showrooms: Greenbelt 5, Shangri-la Mall & Bonifacio High Street on Oct 23-25 only.

The print ad states 10% discount but for any ICanServe referrals they will give 15% discount. They just need to know the names when they go to the store so they can give prior notice.

If you know anyone planning to buy Tempur, do convince them to buy during the sale period. Not only will they get a huge discount, they'd also be helping our cause.

-end-

Pink Sponge Bob for ICanServe

2009-09-30T16:30:00.000-07:00

Nickelodeon introduces its Pink Sponge Bob line of products in the Philippines, with the Pink Sponge Bob mascot flying in for the first time in Asia.

The products will be sold all of October in all SM department stores in Metro Manila and Cebu. A percentage of their sales goes to ICANSERVE.

The gift that gives back: ICanServe holiday card

2009-09-15T01:12:00.000-07:00

Help a breast cancer patient live through another Christmas.

Give your loved ones the ICanServe Christmas donation card and you gift a family with their cherished mother, daughter, sister or friend come the holiday season.

Exclusively designed for ICanServe, donation card sales will go to programs that provide hope and help for women with breast cancer. ICanServe promotes early detection through high-impact information campaigns and community-based cancer screening programs. Inside text explains that instead of a gift, you, the giver, have made a donation in your loved one's name.

As an added bonus, this year’s card doubles as a desk top calendar.

For a minimum donation of P150 per card, you share your commitment to early detection and subsidize the medical treatment of cancer patients.

Special Promo. For a minimum order of 30 pieces placed before October 15, we will print your name or company’s name with no additional cost. (Card measures 6” X 9”) For orders call Toni at the ICS office at 636.5578 or email icanserve.shop@gmail.com.

ADDITIONAL INFO
Inside Text reads:
With this season’s spirit of sharing and giving comes a donation made in your name to the ICanServe Foundation. Through your invaluable contribution, the foundation can continue to subsidize treatment for cancer patients and further its information campaign on behalf of women’s health. Thank you for your support.

ICanServe among beneficiaries of New Balance Power Run on Sept 27

2009-07-30T17:58:00.000-07:00

ICanServe Foundation, The Carewell Community, Philippine Cancer Society andNatasha Goulbourn Foundation were chosen as beneficiaries of the 2009 NewBalance Power Run...Raising Hope.

Set for September 27, at 5:30 a.m. in Fort Bonifacio Global City, Taguig, theevent features 21K, 10K, 5K, and 3K runs with registration fees of P500 for 21K,P350 for 10K, P300 for 5K, and P250 for 3K.

"As an organization, we wanted to create a positive impact in our community. Asa brand that embraces the love for running, we decided to do something aboutit," said Anton Gonzalez, president of Planet Sports, Inc.

Submit your registration forms with your payment from August 8 to September 20at New Balance outlets in Glorietta, Shangri-La Mall, Festival Mall, PlanetSports Rockwell, Planet Sports Trinoma, Planet Sports V-Mall, Secondwind UPDiliman and Runner Bonifacio High Street. You may download the form andphotocopy for all your family members.

Proceeds of New Balance Power Run...Raising Hope will support the four foundations. Visit their websites to learn more about their projects:
http://www.icanserve.net/
http://www.carewellcommunity.org/
Philippine Cancer Society - 310 San Rafael St. San Miguel, Manila (Tel. 7342126)
http://www.natashagoulbournfoundation.org/

The 2009 New Balance Power Run...Raising Hope is supported by Smart, Rider,100Plus, Planet Sports, BusinessWorld, Solar Sports, Ipanema, The Athletes Foot,Summit Mineral Water, Phiten, Department of Tourism, Dole, California PizzaKitchen, Alaska, K2 Interactive, Bridges, Cyrus Logistics Inc., The PhilippineStar, Action&Fitness Magazine, Wave 89.1, Yehey.com and Audiowav.

Check out http://www.newbalance.com.ph/ for performance running footwear that's right for you.

ICanServe Selected to Participate in Premiere LIVESTRONG Global Cancer Summit in Dublin, Ireland

2009-07-13T16:51:00.000-07:00

First ever event to bring together world leaders, advocates and corporations from more than 60 countries to address the global cancer burden

MANILA, Philippines–JULY 14, 2009 – Today, ICanServe Foundation announced that Carla Paras-Sison, volunteer coordinator for Media and Information, will represent the organization at the premiere LIVESTRONG Global Cancer Summit in Dublin, Ireland, August 24-26. The Summit is the landmark event of the LIVESTRONG Global Cancer Campaign, an effort of the Lance Armstrong Foundation (LAF). Paras-Sison will represent the organization’s commitment to fight cancer in the Philippines and engage with world media, political leaders, representatives of non-governmental organizations and corporate leadership.

“ICanServe Foundation promotes early breast cancer detection through high impact information campaigns and community-based screening programs. Our network of volunteers, led by cancer survivors themselves, are fully committed to providing hope and help for women and men with breast cancer,” said Paras-Sison, who was also invited by LAF to speak at the “Powerful Digital Storytelling Workshop” on the third day of the conference. Speakers on this panel will share how they have successfully told their organization's stories and built support through available, low cost technologies.

“Cancer is a major public health problem that affects every country in every region of the world regardless of economic and social situation,” said Lance Armstrong, LAF founder and chairman, cancer survivor and champion cyclist. “Through collective action, we will make a renewed commitment to reducing the burden of cancer around the world and break down the stigma and silence too often associated with the disease.”

In September 2008, Armstrong announced the Foundation’s commitment to making cancer a global priority at the Clinton Global Initiative Annual Meeting in New York. The LAF made this commitment after its worldwide research, conducted over 18 months, revealed widespread misconceptions, stigma and lack of awareness associated with cancer.

In response, the LAF established the LIVESTRONG Global Cancer Campaign to urgently address the burden of cancer worldwide and support the 28 million people living with cancer around the globe. Cancer kills more people every year than AIDS, tuberculosis and malaria combined. It is estimated that cancer will be the leading cause of death worldwide by 2010.

With such staggering statistics, the LAF recognized that a global challenge like cancer required a global movement. And so it began urging world leaders, leading cancer organizations and cancer survivors to join together by making commitments to take action in their communities to reduce the burden of cancer.

ICanServe Foundation is proud to join the LIVESTRONG movement with Ating Dibdibin, its community-based breast cancer screening program which piloted in Marikina City in 2008. Supported by the Marikina City Government, American Cancer Society, Pfizer Foundation and Pfizer Philippines, Ating Dibdibin aims to save lives by catching breast cancer early and killing the fear women have of cancer.
The program communicates the correct information on breast cancer and provides access to a network of resources that makes screening and treatment affordable or free. In its first six months, over 2,000 Marikina residents participated in breast cancer lectures, 1,519 women were screened and 166 were diagnosed with suspicious lumps.

ICanServe Foundation is looking forward to participating in the LIVESTRONG Global Cancer Summit in Dublin, Ireland from August 24-26, 2009 and helping to make the case for acting urgently to address the global cancer burden.

Unlike other conferences and forums, the LIVESTRONG Global Cancer Summit is unique in that it will kick off a unified global movement while providing attendees the opportunity to connect with other advocates, network, gain media exposure and access tools and resources to help them mobilize in their own communities. Speakers include honorary Summit chair and former Irish President Mary Robinson, Irish Cancer Chief Professor Tom Keane, CNN chief medical correspondent Dr. Sanjay Gupta as well as representatives from the World Health Organization and other global bodies.

For more information on the LIVESTRONG Global Cancer Campaign and the Summit, please visit http://www.livestrong.org/.

About the Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at http://www.livestrong.org/.

About ICanServe Foundation:
ICanServe is an advocacy group for early breast cancer detection. Through high impact information campaigns and community-based screening programs that promote regular breast self-examination, clinical breast examination and mammography, its network of partners and volunteers, led by cancer survivors, empowers women with hope, help and information to give those diagnosed a fighting chance. The Philippine Cancer registry lists more than 10,000 cases among Filipinas with a mortality rate of 40% every year. The Philippine Cancer Society estimates that in 2005, there were around 14,000 new breast cancer cases and around 6,000 women died from breast cancer in the same year. Early breast cancer detection saves lives. Learn more at http://www.icanserve.net/. Carla Paras-Sison is a stage 4 breast cancer survivor and heads the Media and Information committee of ICanServe. She received a travel scholarship from Lance Armstrong Foundation allowing her to join the LIVESTRONG Global Cancer Summit in August 2009. Read her blog at http://carla1.multiply.com/.

Maybelline's Moisture Extreme Lipstick for ICanServe - June, July, August 2009

2009-06-03T21:45:00.000-07:00

Cosmetics brand Maybelline supports breast cancer awareness in partnership with ICanServe Foundation., Inc. Every purchase you make of Maybelline's Moisture Extreme Lipstick (June, July and August 2009) will help promote breast cancer awareness through a donation to ICanServe Foundation.

Take your breast care to heart. The life you save may be your own.

American Cancer Society supports Ating Dibdibin

2009-05-10T23:02:00.000-07:00

In an effort to strengthen its cancer-related programs and services in Southeast Asia, the American Cancer Society (ACS) has began networking with health- and cancer-related non-government organizations (NGOs) that will assist the ACS in working with national governments; this, in partnership with the Pfizer Foundation of the United States.

In the Philippines, it found a formidable ally in ICanServe Foundation (ICS) that launched Ating Dibdibin, the country’s first community-based breast cancer screening program piloted in Marikina City in 2007.

Of the bigger and more experienced local NGOs it could have partnered with, the ACS chose ICS because it looks for organizations with strong community standing and a good local and national reputation.

“We don't necessarily select the most established or popular organizations. Rather, we are interested in building a diverse group of advocates that can collectively serve the broader cancer control community and greater population at-large, which represents a wide range of individuals affected by cancer. This leads us to consider newer groups,” said the American Cancer Society’s Loyce Pace Bass.

In 2007 and 2008 ICS organized a well-attended culinary bazaar at the Rockwell Tent in Makati City, in a creative effort to drum up public interest on breast cancer and Ating Dibdibin – attesting to a unique quality that makes the foundation stand out from other NGOs.

In addition, ICS was able to roll out an effective cancer advocacy and awareness campaign in a short period of time, said Bass.

Bass, lady Director of Regional Programs for the International Affairs Department at the ACS, is impressed at how ICS has taken cancer advocacy to the next level by tapping and working with, not only partners at the grassroots level, but also well-known and world-renowned Filipino celebrities.

Bass was among a group of ACS representatives who were recently in Manila to host -- together with ICS -- the first ACS-led regional training on cancer control. The training took place at the Renaissance Hotel, Makati from February 22-25, 2009.

The training was intended to build NGO capacity among the Society’s Southeast Asian partners by further enhancing their communication strategies, essential to effective advocacy and awareness campaigns. It was a first for both the ACS and ICS to have hosted a regional cancer-related training in the Philippines. Malaysia, another ACS partner kicked off the regional training in June 2008 and Taiwan will be the third host.

The Philippines was considered a perfect venue for hosting the event because of ICS and the notable example it can showcase about cancer awareness and advocacy through its Ating Dibdibin project. Bass feels that the other Southeast Asian partners of ACS will have a lot to learn from it and also share best practices with one another.

Case in point is Malaysia’s “Men Care” project, where husbands encourage and accompany their wives to undergo a breast screening exam. Launched in 2002, it strongly focuses on Malay ethnic women who, oftentimes, are already on Stage 2 or 3 of breast cancer, by the time they seek medical intervention for the first time.

“We found out that most women do not want to seek medical consultation for fear that their husbands would leave them if they test positive for breast cancer,” shares Ang Eng Suan, Malaysian representative and project coordinator of “Men Care”.

Through tireless advocacy and information campaigns, “Men Care” was able to reach out to some 20,000 women in only two years, through the help of the government’s Family Planning Clinic and the National Council of Women’s Organization. And just like ICS, people behind “Men Care” also employed creative techniques to encourage men, including giving out gift certificates. In addition, service providers were also trained under the project.

As to the ACS regional trainings, Suteera Nagavajara, Lead Manager of the Society’s Southeast Asia Program, said the program is only short-term.

“The trainings are part of our Asia Regional Cancer Control Program which is a three-year initiative. Our goal here is to get all the participating organizations to the next level, where they can develop their own programs and become leading advocates in each one’s respective country.”

“ACS wants ownership to belong to the people of our participating organizations. We want them to put principles in place that will allow them to continue the work,” adds Nagavajara.

“At the end of the three-year initiative, we would like to see regional cohesion, collaborative work and flow of information happening among the Southeast Asian partners,” shares Bass.

The partnership between the ACS and ICS was made possible by the sponsorship grant extended by Pfizer Philippines Foundation Inc., in support of health-related organizations in the country. This initiative is a part of the Pfizer company’s international efforts to help improve health policies by tapping into its global health grant worth $33-million for its multi-year program partnership.

www.icanserve.net

Haplos ng Pagmamahal: Dealing with Lymphedema by Doris Nuval

2009-02-17T21:52:00.000-08:00

December 20, 2008, Makati City. Five feisty breast cancer survivors got together at the residence of Doris Nuval to attend their first ever massage class to ease the discomforts associated with lymphedema. The session was conducted by a big-hearted couple, Carol and Ric Santos who started the class with a lecture on physiology – specifically the human being’s lymphatic system and its drainage functions.

The background lecture was conducted by Carol with a living, moving chart as a point of reference – Ric, who assumed the role in good humor. Questions were entertained during the demo to clarify the technical aspects of the subject matter; which Carol answered with authority, citing medical references.

In essence, the lymphatic vessels and nodes are found all over the body but are concentrated in certain areas: the hands and breast, head and neck, armpits and groin (Coping with Lymphedema by Joan Swirsley PN and Diane Sacket Nauverg). For most of us at ICanServe who have had either modified radical mastectomies or lumpectomies, a number of axillary lymph nodes in either or both the armpit and breast areas have been removed; affecting the circulation of fluid in that region. Some unlucky survivors develop lymphedema or the accumulation fluids on the compromised side of their bodies; resulting in a swelling of the area and correspondingly, to extreme discomfort and pain. Some lucky ones, however, have gotten away with it.

Basically, Carol and Ric taught May Tanseco, Jidgette Velasco, Becky Fuentes, Marie Paynor, their partners and this writer how to ease this discomfort by rerouting the accumulated fluid to the nearest lymphatic vessels which have not been affected by surgical procedures. The hands-on training was demonstrated by Ric to the partners present; who in turn practiced the techniques on their own survivor-partners. Since the lymph nodes are located almost directly underneath the skin, we were all told to massage very very gently; much like how we would massage/seduce a loved one; or as Ric put it: “parang haplos ng pagmamahal”. The four-step procedure; though fairly simple definitely has to be demonstrated to ensure proper application and effectiveness:

Activate the lymphatic vessels directly above the collarbone by gently pulsing it about 15 times;
Massage the swollen area in your arm where the fluid has accumulated away from your armpit very, very lightly with your extended and flattened fingers ;
Reroute the fluid by massaging your arm toward the activated lymphatic vessels; again with your flattened fingers; and
Repeat this procedure until you are comfortable; which may take from 10-20 minutes. Repeat massage as necessary or for as long as your husband has the energy to do so.

As one of the complications associated with breast cancer, lymphedema may be prevented through several ways; primarily by avoiding the following: infection and injury, pressure on the involved extremity; constrictive clothing, heat and extra-vigorous activity, and extended use of diuretics. It would also be good to exercise regularly, maintain one’s ideal weight and eat healthy food.

Though the sisters present were in different stages of treatment and remission, everyone admitted to being at a certain discomfort level; prodding them to respond immediately to the query posted on our site on lymphedema. According to Carol, therapy for this condition is not yet available in the country; which is why she and Ric volunteered to conduct the lymphatic massage learning session. They learned how to perform this in 2003 from a survivor, Jo Anne Rovig who learned how to do it while recovering from her own breast cancer surgery and who later established her own clinic in Seattle, Washington – the Northwest Lymphedema Center. Jo Anne became the first therapist in the US trained in lymphedema treatment modalities pioneered in Europe and Australia. Carol remembers her as “warm and compassionate, giving up her lunch break to teach us”. Upon parting ways, Carol recalls Jo Anne saying “go back to your country and teach and help all our breast cancer survivors-sisters out there!".

And that is precisely what Carol and Ric did.

Hopefully, there will be a second session this first quarter of 2009, as there were a number of sisters who signed up for the class but couldn’t make it because of the insanity that comes with the Christmas holidays.

ICanServe, a spirited sisterhood like no other, has again accomplished another first in the service of its members. And Carol and Ric are the embodiment of that spirit; paying it forward; lending our special sisterhood an international flavor in the process.

-end-

Reference: www.icanserve.net